20 December 2010Hornby success in 100 Greatest Toys
Trains, Planes and Automobiles drive Hornby success in 100 Greatest Toys
Last night’s ‘100 Greatest Toys with Jonathan Ross’ on Channel 4 proved that Hornby really is Britain’s favourite toy company! Dominating the top 20, all four of the iconic heritage brands – Hornby, Scalextric, Airfix and Corgi – featured in the toys that have helped shape Britain; loved by families through the ages.
Of the brands, cross-generational racing set, Scalextric, came in pole position at number 8. Hornby whistled into the 17th spot as it continues to encourage generations of children to build their own railway line.
Meanwhile, classic Corgi steered into 61st with their James Bond range which forms part of their famous die-cast collection. The final triumph though went to aviation specialist, Airfix, proving that it is Britain’s 19th most loved brand with a surprise fan in Kevin McCloud.
Commenting on the programme, Frank Martin, Hornby Plc CEO said - “Yet again our brands are recognised as having stood the test of time. As a team we continue to push ourselves to deliver enticing products for future generations but not forgetting the foundations that have kept us at the heart of the toy buying British public’s Christmas lists.”
The shortlist of 100 toys was selected by a panel of industry experts including toy fanatics and enthusiasts with the final countdown decided by a Channel 4 online vote.