Key Publishing Ltd are delighted to announce the launch of Airfix Model World, an exciting new magazine for scale modellers, published under licence from Airfix. As Europe's leading publisher of aviation magazines with sector dominant brands such as FlyPast, Airliner World and AirForces Monthly, Key are ideally placed to bring this title to market due to their knowledge of the subject area and the promotional opportunities afforded by their current portfolio.

"We are absolutely delighted to have formed this partnership with Airfix in order to launch Airfix Model World. Airfix is a massively strong brand with a great history and following and we are relishing the opportunity to bring something very fresh and vibrant into the market," stated Adrian Cox, Managing Director of Key Publishing.

Darrell Burge, Airfix Marketing Manager said, "We are very excited about the launch of Airfix Model World which further expands the Airfix brand into the magazine marketplace. Key are the perfect partners for us as they have so much experience in publishing high quality market leading specialist leisure titles. I am confident that with the strength of the Airfix brand combined with Key's publishing expertise, we will have an absolute winner on our hands."

Airfix Model World will cover all modelling genres but will focus on aviation, the largest sub-sector within this market. The 100 page magazine, which launches on 4 November 2010 with a monthly frequency and superb production values, will have a cover price of £3.99.