04 April 2012Students compete for Humbrol re-brand idea
Humbrol has worked successfully with art students from a Kent school by tasking them to create a re-branding image for the craft paint brand. Hornby Hobbies Ltd, owner of the Humbrol brand then picked the winner.
Forty-four year 10 students from the Charles Dickens School from Broadstairs in Kent were asked by to put their creative skills to work using Humbrol paint to design and create an image or installation. Hornby gave the students 18 weeks to complete their work that would represent the Humbrol brand effectively.
Each student spent time with the Humbrol product designers at the Hornby Hobbies headquarters in Margate and were given full support and advice as well as over 2,000 empty Humbrol Enamel tins and lids, Humbrol paints and sprays, Airfix kits and Hornby and Scalextric track and accessories.
Each entry was marked on their originality, creativity and knowledge of the Humbrol brand with the winner picked by Hornby’s Chief Executive Frank Martin.
The winning piece by Matthew Baldwin
Frank Martin, Hornby’s Chief Executive said of the event: “We were all extremely impressed by the quality and creativity of all the entries in this competition and it was very hard to pick a winner. We felt that Matthew’s paint techniques offered a refreshing view of how our paints and sprays can be used.”
The winner, Matthew Baldwin re-created Umbrella Girl which was originally spray-painted by Bansky on a building in New Orleans. Matthew’s interpretation of the image was painted solely using Humbrol paints.
Matthew was awarded an iPad for his efforts with two runners-ups receiving Hobbycraft vouchers. The finalists’ artwork will be displayed in the Hornby Visitor Centre in Margate.
Check out the Humbrol Facebook page to see more of the fantastic entries.
Second Place - Hollie Scarsbrook
Third Place - Chloe Knight