25 July 2012Hornby launch popular pre-school Olly the Little White Van toy products
Created by Ideas At Work Limited, the hit TV show, Olly The Little White Van, launched last year on CiTV and is now mid-way through its second successful season. Shown twice daily, the 5-minute HD CGI animated kids programme has seen a substantial rise in viewing figures.
Hornby Hobbies Limited are the International Master Toy Partner for Olly The Little White Van and this July sees the release of 14 new products; ranging from die-cast and plastic push along character vehicles, play sets , jigsaws and plastic figurines of Olly’s human friends. Targeted at pre-schoolers, prices range from £2.99 to £14.99 RSP.
The Corgi Toys Olly pre-school toy range is proving popular with key retailers who appreciate Hornby’s focus on quality toys, combined with Olly’s lovable and energetic personality. Product testing was extremely popular with pre-schoolers who loved re-creating Olly’s magical town of Bumpton using the Corgi Toys products.
Paul Chandler, Marketing Manager - Toy Market, said; “The incredible array of characters in Olly The Little White Van are perfect for the toy market; their positive values resonating with kids and adults alike. At Hornby, across all of our brands, we always produce especially high quality toys that children will cherish and play with over and over. Olly The Little White Van is set to be a superstar very soon.”
Henry Becket, Ideas At Work Limited said; “Olly is really starting to make progress round the world, and we are likely to be in about 40 markets by the year-end. Corgi Toy’s excellent toy range is fulfilling all our early expectations and we anticipate strong interest not just in the UK but internationally."