I’m not sure the mountain out of a molehill analogy is fair. As the problem is real and tangible and not a few problems.
Social media and forums allow modellers to comment on any number of kits and issues percieved or real get commented on. All manufacturers get this treatment Airfix is no different.
What has happened is this kit has a seemingly common fault ( or Faults) that adequate QC should have prevented. It’s the ongoing QC issues that are the real driver of online ire...
We feel more empassioned with Airfix mainly I guess as we all have a connection with it and also there marketing is very much done on a co creation basis. The problem is they are good at telling us about the good stuff, new Hunter, workspace Wednesday, etc but not so good at ’owning’ the bad stuff. The co creation is a one way door.
If Airfix improved its QC then the issue gets resolved. It’s that simple.
What the arrangements are for return of faulty stock from retailers back to Airfix Are ultimately between Airfix and the retailer.