Well Colin, we can't have everything we'd like all in one go or there'd be nothing to look forward to.
The Swift was one of those kits that modellers clamoured for, and Airfix took a punt. The Hellcat superkit has been widely acclaimed (especially over the pond) and is expected to be a certain banker.
I always find it odd that, in a hobby where patience is a virtue, modellers have very little patience waiting for their pet subject to be kitted. Still, I suppose its a way of promoting our wants.